Resume and Portfolio:

Currently the CEO and Co-founder of

The Reading Room; VP of Product; Director of Content & Product Strategy; Community Manager

  • Create, adapt, evolve product roadmap using feedback from multiple departments.
  • Increase engagement across the site, implement new functionality according to product roadmap.
  • Increase returning visitors by 40%.
  • Increase social reach by over 800% organically.
  • Creation of content strategy and implementation.
  • Increase website traffic from social by 100x.
  • Customer service manager and product direction.
  • Create and manage content partnerships.

Twenty Something NYC; Founder, CEO

  • Create website centered on twentysomething’s in NYC.
  • Recruit over 25 part time writers.
  • Oversee sponsored events.

Standard Motor Products, Inc.; Associate Content Manager

  • Update and create content for new website overhaul.

MetLife Stadium; Digital Consultant/Contractor

  • Manage and create a six Month digital strategy.
  • Creation of content calendar and digital tracking systems.
  • Provide monthly digital media analysis and reporting.
  • Content creation for new website.
  • Provide social strategy for day of Super Bowl campaigns, including follow-up report and analytics.

JESS3, Creative Digital Agency; Community Manager

Social Media


  • Blog
  • (Starting from Attention Aspiring Data Visualizers to last post).

Client Projects Including Strategy / Social Coverage

  • AMEX – OPEN – women owned businesses campaign
  • Google – Politics RNC / DNC / elections, live coverage
  • NikeID – Social channel strategy
  • Chobani – Olympics social media campaign
  • CSPAN – Elections Hub, live coverage
  • JESS3 Internal – Creepy Cupid, Secret Mission, and more

Case Studies I’ve Visually Created and Written

AT&T Cotton Bowl Classic Association College Bowl Game; Media/Marketing Associate ; Managing Editor, First Copywriter

Boyd Street Magazine; Writer

Publications/On-the-Web/ Produced Content

Older Writing Samples (in print)

Press Releases

Urban Dealight

The AT&T Cotton Bowl Association

 Style & Formatting Guides

1 Comment

  1. Sarah, I’m doing a book talk at SXSW on my upcoming book, Geek Girl Rising, about women who are making their mark on the male-dominated world of Silicon Valley. It’s at 12:30 in Room 10AB at the Austin Convention Center.

    I’d like to attend your meetup and invite your audience to come see our discussion. Let me know if you’d like to coordinate and help promote each other’s SXSW events!

    Samantha Walravens

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