About Sarah

Sarah currently runs and owns the boutique social media firm, Bobi NYC based in New York City. She and her accomplished team fulfill needs for social media, content creation, PR, and other marketing initiatives. Famous clients include Clear + Vivid with Alan Alda podcast (20 million downloads and counting), the CCFit app with Cristina Capron (Top 10 Fitness app on Apple App Store 2019), The Book of Help with Megan Griswold (L.A. Times Bestseller 2020), Bloomsybox subscription flowers, Modern Loss online community — and many more.

In 2018 Sarah Hill sold the company she co-founded, Bookstr.com, a consumer, digital media company focused on millennial readers. She famously grew the audience from 0 to 3.5 million global social media followers and led the company’s charge to over six million average video views a month on social media platforms. She secured partnerships with the Big Five Publishers including a social media video partnership with Harper Collins.

During this time Sarah worked on behalf of her Australian investors to secure more investment in the United States and to find acquisition candidates in the global media market. Ushering those meetings led to an eventual sale in 2018 with offers from two of theĀ Big Five publishers and other international market players.

It was at Bookstr where Sarah interviewed over 100 authors about their books in a regular Facebook Live show (Deepak Chopra, Tony Robbins, Bethany Mota, Neil deGrasse Tyson), and where she learned first-hand the value of media and influencers when it comes to selling products and building revenue. Simultaneously, she was the Online Anchor of a Book and of a Business segment on BOLD TV.

Sarah previously worked in digital media with clients including Nike, HBO, Chobani, Eloqua, Oracle, Google Politics, and more with L.A.-based design agency, JESS3. She led many successful digital campaigns for clients. In 2019 Sarah was the Digital Community Manager for Metlife Stadium’s Super Bowl. Before digital media, Sarah worked in News Production with the international news network, Al Jazeera English — where she first learned how to speak to a mass audience across sectors.

She has served on numerous non-profit boards and often appears as a startup competition judge or as a guest speaker. She speaks regularly to upcoming entrepreneurs and lives in New York City. Outside of work Sarah enjoys gardening, volunteering at The Bowery Mission, interior design, and spending time with her dog, Hudson.

Sarah received a B.A. in Journalism and Professional Writing, graduating with Honors from The University of Oklahoma. In 2017 she was named Alumni of the Year by her College.

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